Lighting fireworks is so dangerous that most people close their eyes so they won't see the results.
This São João, don't ignite the danger.
São João is a seasonal festival in Brazil, where people celebrate by lighting fireworks.
Advertising Agency: Art&C Comunicação, Natal/RN, Brazil
Creative Director: George Wilde
Copywriter: Tiago Xavier
Art Director: Thiago Palitot
Illustrator: Flávio Jatobá
Published: June 2011